PPWR & What's A&T Advantages
Created on：2026-03-17 14:45
Dear Customers,
First of all, we sincerely thank you for your long-term trust and support. We have worked hand
in hand to deepen our presence in the beauty packaging industry and promote the high-quality
development of the industry.
Recently, the European Union (EU) has officially issued the Packaging and Packaging Waste
Regulation (Regulation 2025/40, referred to as PPWR). This regulation was officially released on
January 22, 2025, and will be fully implemented on August 12, 2026. It will completely replace the
old packaging directive that has been in use for nearly 30 years. Upgraded from a "directive" to a
"regulation", it applies directly to all EU member states without the need for national transposition,
forming a unified market access threshold that will profoundly affect the compliance layout and
market access rules of the beauty plastic packaging industry.
To help you accurately grasp the policy requirements, avoid compliance risks, give full play to
our product advantages, and assist you in successfully expanding the market (especially the EU
market), we hereby formally inform you of the core items of the PPWR policy closely related to the
beauty industry and our business, combined with our core advantages, for your reference:
I. Core Requirements of the PPWR Policy
Related to Beauty Plastic Packaging
The PPWR policy covers packaging and packaging waste of all materials and all scenarios.
Among them, the requirements for the recyclability, recycled material content, and harmful
substance control of plastic packaging are directly related to our beauty plastic packaging. The core
items are as follows:
(1) Mandatory Recyclability Requirements
The PPWR clearly stipulates that starting from January 1, 2030, all packaging placed on the EU
market must be recyclable, and its recyclability must reach Grade A, B, or C (recyclability < 70% is
regarded as "technically non-recyclable" and is prohibited from being placed on the market).
Starting from January 1, 2038, only recyclable packaging of Grade A and B will be allowed to enter
the EU market, completely shifting from "theoretical recyclability" to "practical operability".
As a product component directly placed on the EU market, beauty plastic packaging must
strictly meet this requirement; otherwise, it will not be able to enter the EU market.
(2) Quantitative Requirements for Recycled Material Content
To promote the circular economy, the PPWR has set clear quantitative targets for the recycled
material content of plastic packaging. Among them, the requirements directly related to our beauty
PET packaging are: for PET contact packaging (excluding disposable beverage bottles, most of which
are beauty packaging), the recycled material content shall be ≥ 30% in 2030 and ≥ 50% in 2040.
This requirement directly determines the raw material ratio of beauty plastic packaging, which is
one of the core hard indicators for EU market access and a key compliance direction we focus on.
(3)
Harmful Substance Control Requirements
(Effective from August 2026, Related to Product Safety)
Starting from August 12, 2026, the PPWR clearly restricts the content of harmful substances in
packaging: the total amount of four heavy metals (lead, cadmium, mercury, and hexavalent
chromium) shall not exceed 100mg/kg. For food-contact packaging (most of our beauty packaging
is produced in accordance with food-grade standards), PFAS (per- and polyfluoroalkyl substances)
are subject to strict control, among which the quantitative monomer PFAS (non-polymer) ≤ 25ppb,
the total of all monomer PFAS (non-polymer) ≤ 250ppb, and the total fluorine content of PFAS-
containing polymers ≤ 50ppm.
This directly requires that the raw materials and production processes of beauty packaging
must eliminate harmful residue.
(4) Packaging Design and Environmental Protection Requirements
The PPWR follows the principle of minimal packaging, prohibits excessive packaging and
unnecessary multi-layer composite packaging design, and gives priority to reusable and recyclable
materials. At the same time, it requires that starting from August 2028, all packaging must clearly
mark the material type, recycling classification, and recycled material ratio.
This puts forward clear requirements for the structural design, raw material selection, and
labeling specifications of beauty packaging, which is highly consistent with our production
philosophy.
(5) Certification and Traceability Requirements
The PPWR requires enterprises to provide authoritative certificates for the recyclability and
recycled material content of packaging, and at the same time establish a sound production and
marketing supervision chain to ensure the traceability of recycled materials from the source to the
finished products.
Relevant certifications (such as RECYCLASS, GRS, ISCC, etc.) have become the core
certificates for enterprises to prove product compliance and the "green pass" .II. Our Core Advantages
In response to the above PPWR policy requirements, we have long laid out in advance and
continued to deepen our efforts. With our own production advantages and compliance reserves, we
can fully meet the policy standards and provide you with stable and compliant supply of beauty
plastic packaging. Our core advantages are as follows, corresponding one-to-one to the PPWR
policy requirements:
(1)
Raw Material Advantage: Food-Grade Recyclable PET, Meeting
Recyclability and Safety Requirements
All our beauty plastic packaging is produced using food-grade recyclable PET plastic. This raw
material itself has excellent recyclability, with a recyclability rate far exceeding 70%, easily meeting
the PPWR 2030 recyclability grade (Grade A, B, C) requirements, and can stably reach Grade A
and B standards, laying a foundation for your products to enter the EU market.
At the same time, the food-grade standard strictly avoids harmful substances such as heavy
metals and PFAS, fully complying with the harmful substance control requirements implemented by
the PPWR starting from August 2026, balancing compliance and product safety, and adapting to the
direct contact scenario of beauty products.
(2) PCR Recycled Material Advantage: Flexible Ratio, Accurately
Matching Recycled Material Content Requirements
We provide customized services for PCR (Post-Consumer Recycled) plastic content in the
range of 15%-95%. We can flexibly adjust the PCR ratio according to the phased requirements of
the PPWR (≥ 30% for PET contact-sensitive packaging in 2030, ≥ 50% in 2040). Whether it is the
current compliance needs during the transition period or the higher standards after future policy
upgrades, we can accurately match them.
The PCR raw materials are all from compliant channels, and we can provide complete recycling
traceability certificates, meeting the PPWR requirements for the traceability of recycled material
sources.
This helps you easily meet policy assessments, while highlighting your brand's green and
environmental protection concepts, in line with the global trend of sustainable development in the
beauty industry.
(3) Production Process Advantage: Glue-Free Design, Meeting
Environmental Protection and Recyclability Requirements
We adopt an integrated glue-free production process, abandoning the traditional glue bonding
method. On the one hand, it completely avoids harmful substances that may be contained in glue,
further ensuring that products meet the PPWR harmful substance control standards.On the other hand, the glue-free design makes the disassembly of packaging more convenient,
improves recycling efficiency, helps the packaging reach a higher level of recyclability, perfectly
aligns with the PPWR's core principle of "design for recycling", and reduces environmental pollution
during the production process, achieving dual compliance in production and policy.
(4) Certification Advantage: Full-System Compliance Certifications,
Providing Authoritative Compliance Certificates
We have fully obtained authoritative certifications such as ISCC, RECYCLASS, ECOVIDAS,
and GRS, covering the full-process compliance certificates required by the PPWR policy: among
them, the RECYCLASS certification can directly prove the recyclability grade of our packaging,
meeting the PPWR recyclability classification requirements; the GRS (Global Recycled Standard)
certification can prove the content and traceability of PCR recycled materials, meeting the policy's
quantitative requirements for recycled materials; the ISCC and ECOVIDAS certifications ensure the
sustainability of raw material supply and production processes, providing complete and authoritative
compliance certificates for your products to be placed on the EU market.
There is no need for additional investment to supplement certifications, which greatly reduces
your compliance risks and time costs.
III. Special Instructions for Three Types of Customers
(1) To European Customers
The PPWR policy applies directly to all EU member states and will be fully implemented starting
from August 12, 2026. The core compliance requirements (recyclability, recycled material content) will
be mandatory starting from 2030. Our current product system is fully in line with the current and
future compliance requirements of the PPWR, and we can directly provide you with compliant
packaging.
At the same time, we can customize the PCR ratio and adjust product labels according to your
product needs, assisting you in completing various compliance preparations, avoiding market
access risks brought by the policy, and working together to consolidate your market share.
(2) To American Customers
Although the PPWR policy is mainly targeted at the EU market, the global trend of
environmental compliance in the beauty industry is highly unified, and the US market is also
gradually tightening environmental requirements for plastic packaging (such as the use of recycled
materials and control of harmful substances).
Our food-grade PET raw materials, PCR recycled material applications, glue-free processes,
and full-system certifications can not only meet the EU PPWR requirements but also adapt to theenvironmental trends of the US market, helping you enhance the green competitiveness of your
products, lay out the global environmental compliance layout in advance, and seize market
opportunities.
(3) To Domestic Customers
The domestic beauty industry is gradually transforming towards greenization and compliance.
The implementation of the EU PPWR policy will also drive the upgrading of relevant domestic
environmental standards (such as the promotion of recyclable packaging and requirements for the use
of recycled materials).
Choosing our compliant and environmentally friendly beauty packaging can not only help you
expand overseas markets such as the EU and the US but also align with the direction of domestic
environmental policies, enhance your brand's green image, and strengthen the core
competitiveness of your products in the domestic market, achieving synchronous development of
domestic and foreign markets.
Thank you for your trust and support! In the future, we will take the PPWR policy as an
opportunity to continue to give play to our advantages, work hand in hand with you to meet the
industry's compliance challenges, and share new opportunities for the green development of the
beauty industry.
If you have any questions, please feel free to contact us for consultation.
